Strategic Customer Alignment

Key accounts require careful planning if they are to deliver to their full potential. The strategic planning process has everything to do with realising long term potential whilst not sacrificing short and medium term opportunities. In essence, Strategic Account Planning is about discovering and creating opportunity for win-win growth and a sustainable business development plan. Our plans are carefully built, expertly proposed and methodically measured to ensure you have the complete confidence of the Customer.

Content includes:

• Identifying Market Drivers
• The Strategic Planning Process
• Strategic Planning
• Designing an account plan for the long term
• Presenting Strategic Accounts
• Understanding Customer Decision making
• Scenario Planning
• Completing Customer business reviews
• Planning for your Category and Supplier reviews
• Consolidating Financial benefit
• What if scenarios
• Measuring and Monitoring