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Shopfloor Sales Department store sales depend on the people making the sale being in a position to see and conclude sales opportunities when they present themselves. Even this is not effective though as the real measure remains building loyalty over time and ensuring your customers become your conversational marketers. Here, and only here, is the true value of the sales person measured. This program explores the methods, types and opportunities that sales excellence provides your business. The course shows simple yet effective ways to set and maintain simple yet superbly effective customer sales standards, focusing on the loyalty building as much as it does on the actual sale. It also ensures you look at service which not only focuses on staff-customer interaction but also focuses on the other often overlooked elements such as merchandising with a service bias, floor standards, dress, lighting, colour etc. Sales people are your most critical point of interaction with your customers and speak volumes about how much you say (and don’t say) about your attitude to sales and service. Content includes: • Sales and service
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