RESEARCH - SHOPPER AND CONSUMER

Shoppers and Consumers - they are not the same and the way they behave in your aisles and in front of your products or POP materials will vary dramatically dependent on their role as either shopper or consumer. Efficiently utilizing your available floor space and layouts means you need a very thorough understanding of consumer and shopper patterns in your stores. We can research and interrogate these patterns and advise you on new and possibly quite innovative (don't be surprised!) approaches to remedy or improve this for your business.

Our skilled researchers can assist you in answering questions like:

• Why and what customers buy.
• How they make decisions at the point of purchase.
• What effect different merchandising techniques have on the shopping experience
• How men, women and children shop differently.
• How to create a shopping experience for different shopper types.
• How to increase sales by changing layouts and ambience.
• How to maximise flow in store and between aisles.
• Why stores have entrance strips where certain shopper activities are best suited, and snagging points, where other types of behaviour are more pronounced.
• Light, sound, vision and tactile influences - the real effectiveness of these.
• Flat spots and Hot spots and how to use them.