Relationship Management

Relationship management looks at the opportunities to work with your customer for the aim of developing allied and congruent strategies for the successful management of product and category development. Many relationships between supplier and retailer are characterised by the huge “mood-swings” so prevalent in the business. The objective here is to look at strategies to build partnerships that have longevity and mutual benefit as the base for all current and future business.

Content includes:

• Determining the current state
• Recognising the drivers in retail – manufacturer relationships
• Communication skills
• Relationship dynamics
• Personality styles and the dynamics or interaction
• Relationship strategy and Relationship wavelengths - from friend to foe and back again
• Measuring growth