FOOD SERVICE

From the humble coffee shop to the finest restaurant; for the splendid seating arrangement or the allure of fresh hot bread; for on the go portions or meals to savour by candlelight; from pub grub to silver service - all these food service outlets have more in common than they may at first believe. They serve the same customer on a regular basis - the customer has merely prioritized his or her needs in a slightly different order on the basis of the consumption occasion.

Obvious, you may say. Quite true, but have you done an audit to ensure you are fully, and I mean 100%, congruent with the occasion demands that the consumer associates with your business? What is the next best thing you could offer them? What is their most common and often, unspoken, complaint? How do you create loyalty? Do you want or even need loyalty? What drives your consumers - time, cost, quality, convenience, ambience, traffic or some strange combination of the above and others?

We will consumer audit your business for you and recommend the simple yet effective opportunities that exist to entrench your business as a favourite for the specific type of customer you have. This is especially helpful if you plan on rolling out a few more of the same type of establishments; a franchise operation perhaps. And we will look at the obvious and cost effective opportunities to effect even further profitable ideas.

Quite often the simplest changes are the most effective. In small food service outlets the science and funding usually does not exist to undertake major empirical studies of customer behaviour - and the result is the owner employs a combination of experience, hope and more than a little chance to improve service and profit. For these businesses we possess a simple yet effective and efficient method for studying, analysing and then recommending change.

 In larger operations the scale requires a more thorough and detailed understanding and here we are able to provide the kind of insights commensurate with these requirements.