An Introduction to Retail

Retail is detail. And every detail is costed, squeezed, reworked and then squeezed again. Successful retailers manage costs with a microscope, margins with aggression and shoppers with delight. There is no other way. This course provides a basic look at the requirements, processes, tools and techniques to manage a retail business effectively. From managing people to managing product to managing suppliers and operational standards, this program looks at all the necessary areas that define good retail standards and ensures the delegates leave with a good, generic understanding of these.

Content includes:

• The retail business model
• Retail metrics, P&L’s, investments and returns
• Store Operations and efficiencies
• Store keeping standards
• Store layouts and space battles
• Store and retail structures
• The staff responsibility matrix – who’s who?
• Product Ranging principles
• Promotional management
• Pricing management
• Product management
• Space management
• Retail finances
• Supplier segmentation
• Staff management
• Customer understanding