An Introduction to Buying

Buying in a retail context remains the one and only area where Art (ranging, presentation, innovation etc) and Science (Planning, stock management, inventory management, margin management, category management etc) interact with potentially explosive results. Good buyers need both areas of expertise if they are to be successful and this program serves to introduce buyers to the basics necessary to progress and develop their buying skill. It is also a very informative program for manufacturers as it shows them a view inside retail - a chance to look at life from the other side of the desk.   It remains one of the most sought after programs among all people inside the retail and manufacturing environments.

Content includes:

•  Defining Category Management
•  Consumer patterns and the impact on store buying
•  Ranging
•  Promotions
•  Plannograms
•  Retail finance
•  Pricing
•  House brands and their role in categories
•  Store design
•  Investment buying
•  Supplier Management
•  Inventory management
•  The competitive environment
•  Retail reviews
•  Fundamentals of market share
•  Retail Growth levers
•  Store traffic flows and strike rates
•  POP Materials
•  Shopper management